Numbers from naadendy.com

Part-Time General Agent $44,000 Per Year
6 NAA Leads + 15-20 hours per week = 9 families helped and $3,668 per month to you

• Given 6 leads/week for part-time effort (Lead Cost 6 * $13/Lead = $78/Wk)
  
• If 40% of leads yield an appointment then 24 leads per month will yield 10 appointments.
  
• You experience a 25% cancellation rate equals 2 appointments canceled, the result is 8 appointments/month
  
• Given 8 appointments/month:
  
  • Approximately 50% of appointments will yield 2 applications due to husband and wife securing a protection plan. This will result in 12 applications/month
    
  • The average monthly premium per plan is $67/month
    
• Suppose you experience a 25% cancellation/no-take rate of submitted apps which yields 9 applications that become issued and retained policies:
  
  • $67/Mo * 12 months = $804 * 9 Apps = $7,236 of monthly submitted business.
    
  • Based on a 55% commission rate the result is: ($7,236 *.55 *.8) - $312 lead cost = $2,872 on issue of policies plus $796 (20% hold back) = $3,668/Mo working 48 weeks a year (you take 4 weeks off a year) equates to an annual net income of:
    
    • $44,000/Yr net income PART-TIME working 15-20 hours per week (Lead sales only)
      
    • If you work referrals and sell only one more appointment per week, your income moves to: $65,226/Yr net income
      

Full-Time General Agent $65,400 Per Year
10 NAA Leads + 20-25 hours per week = 14 families helped and $5,450 per month to you
A step up the income ladder for folks who want or need a little more for their efforts!

• Given 10 leads/week for full-time effort (Lead Cost 10 * $13/Lead = $130/Wk)
  
• If 40% of leads yield an appointment then 40 leads per month will yield 16 appointments.
  
• You experience a 25% cancellation rate equals 4 appointments canceled, the result is 12 appointments/month
  
• Given 12 appointments/month:
  
  • Approximately 50% of appointments will yield 2 applications due to husband and wife securing a protection plan. This will result in 18 applications/month
    
  • The average monthly premium per plan is $67/month
    
• Suppose you experience a 25% cancellation/no-take rate of submitted apps which yields 14 applications that become issued and retained policies:
  
  • $67/Mo * 12 months = $804 * 14 Apps = $10,854 of monthly submitted business.
    
  • Based on a 55% commission rate the result is: ($10,854 *.55 *.8) - $520 lead cost = $4,256 on issue of policies plus $1,194 (20% hold back) = $5,450/Mo working 48 weeks a year (you take 4 weeks off a year) equates to an annual net income of:
    
    • $65,400/Yr net income FULL-TIME working 20-25 hours per week (Lead sales only)
      
    • If you work referrals and sell only one more appointment per week, your income moves to: $86,626/Yr net income